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Posts tagged with Delta

10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

lego builder

12 ways the internet made our lives 'better' this week

It's a treacherous place out there on the internet. 

One misstep and you could be the unwitting victim of a phishing scam.

One erroneous ecommerce visit could lead to an accidental purchase of goods or services you didn't want because the 'buy it now' button is far too ambiguous for our tiny brains to handle.

One innocent search for 'who is Kim Kardashian' can lead you directly to the Mail Online. 

Again. It's a treacherous place out there.

If only there was a safe harbour. An area cordoned off from the scammers, the tricksters and the muck-rakers. A place you can be guaranteed nothing but high quality entertainment and useful information provided by the most ethically minded curators.

Well until that place is found, you'll just have to make do with this…

Wendy Clark, SVP of Integrated Marketing Communications and Ed Steinike, VP & CIO, both of the Coca-Cola Company

Social media lessons from Coca-Cola, Starbucks, and Delta

Are you missing a critical social media KPI?

'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary.

Perhaps it's time for that to change.