Posts tagged with Demandware

marks and spencer australia thongs

Marks & Spencer's new Australian website: six things to note

Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.

Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.

I've had a look through the site, trying to spot best practice or any teething problems. Here's what's worth knowing.

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Pinterest enables ecommerce with Buyable Pins

When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.

Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.

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Mothercare logo

Mothercare's mobile strategy: apps, iBeacons & content, but no RWD

Apple’s iBeacons are becoming increasingly popular among retailers and event organisers, with numerous trials rolled over the past 12 months.

And now Mothercare is likely to become the latest brand to adopt the technology, though trials won’t begin until the New Year.

At Demandware’s Xchange ’14 Summit Harpinder Singh, Mothercare’s senior omnichannel development manager, discussed the brand’s current mobile platforms and what it plans for the near future.

The company operates a separate mobile site, plus apps on iPhone, iPad and Android.

But as Mothercare continues its move to becoming a multichannel business there is less focus on mobile as a sales channel and a greater appreciation of its role in the overall customer experience.

To give an insight into what this means in practice, here’s what Singh had to say on how Mothercare is approaching some of mobile’s biggest challenges...

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