Posts tagged with Forecasts

Vintage Forecasting

Forecasting traffic and sales: an introduction

A high proportion of professionals in the digital marketing field will have needed to, or have been asked to, forecast things such as expected revenue or traffic at one time or another.

In my role managing PPC campaigns, I've generally done this for existing projects I've been working on, but also when pitching for new business.

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The year of mobile: fact or fiction?

Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth. 

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