Posts tagged with Glossary

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A dictionary of SEO words, terms and phrases

Jargon sucks

But there’s so much of it about, especially in our industry.

Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.

Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.

Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.

I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post. 

2 comments

What is social media? Here are 34 definitions...

Earlier today I was once again asked to wrap a neat definition around social media. It seems increasingly hard to do this without sounding like a bit of a tool.

I said something along the lines of: “It’s about participation, which can happen on your site and elsewhere. It boosts engagement and as such you must learn to love it.” 

Thankfully I avoided phrases like ‘new paradigm’ and ‘leveraging user-generated synergies’, but still, I wasn’t entirely happy with my framework. I didn’t talk about media, as such, nor the types of media, but distilled it into interaction and engagement. I'm not sure that's much of a definition, for the average journalist or newcomer.

I want a stickier, more memorable definition. So I looked it up, and asked the question to our Twitter followers to see what came back at me…

13 comments