Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Twitter revenue, conversion rates, Facebook's Q3 earnings, ecommerce in the Nordics, use of Google Chrome and Halloween.
For more digital marketing stats, check out our Internet Statistics Compendium.
Got ya! I make absolutely no apology, I am a massive Halloween fan. If I could dress up like Jason Voorhees and knock on my neighbour's doors demanding handfuls of sweets all year round, I would.
If only the world's various brands had the same commitment. Then that ghostly M&Ms advert on the left would never have to disappear. Still, I suppose Christmas marketing has to roll out at some point, so this is all just a pipe dream.
Let's take a look at which brands are making the most out of this most evil, witch-filled and sugar-high fueled of holidays.
When I was a kid, riding trolleys down supermarket aisles and giving my twin brother beats in public were the symptoms of my boredom at the local Tesco or Asda.
That was before ‘retail-tainment’ involved the smartphone or tablet.
The supermarket is the perfect crucible for 'retail-tainment'. Outside of big cities, supermarkets are captive markets, often entailing a long visit with the family, and competing with rival stores on a weekly basis.
Winning the battle to keep kids obedient or event interested in store would be a boon for any supermarket chain.
At the moment, there are supermarkets such as Asda that are synonymous with family, but none that have mastered retailtainment. More apps and in-store challenges with rewards will provide an effective antidote to the rogue use of toys by children that then abandon them in the bakery aisle.
Asda is using Zappar to offer kids the chance to be greeted by Sir Spook in 400 of its stores. Combined with some physical events, pumpkin carving and the like, they're aiming to be the family supermarket at Halloween.
Here in the UK we don’t appreciate how big a deal Halloween is in other parts of the world, particularly in the US, where some folks are lobbying for it to become a national holiday!
We know that brands love seasonal events like Christmas and Valentine’s Day, as it gives them a hook on which hang a marketing campaign. Halloween too, presumably. It invites marketers to put their Scream masks on and get creative...