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Posts tagged with How To Write

The A-to-Z of online copywriting

The A-to-Z of online copywritingOnline copywriting can make all the difference between a website that engages and converts, and one that stagnates. 

Words communicate to your visitors and influence actions (both positively and negatively). Furthermore, good copy is, as far as the search engines are concerned, the food of the Gods. Words are to Google what oxygen is to you and me.

So I thought I’d try to nail an A-to-Z of online copywriting. As ever, these recommendations are guidelines, rather than firm rules. They're broadly applicable to web copywriters and bloggers, as well as journalists who have their work published online. I hope it makes for a handy bookmark-friendly checklist...

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