Posts tagged with Hubspot

SaaS vendors

SaaS subscriptions: what does a persuasive pricing page look like?

Companies that sell their services based on a subscription model have a difficult task on their hands when it comes to designing a simple but persuasive pricing page.

It’s something we’ve tinkered with a great deal here at Econsultancy as the only way to find the most effective balance is by testing different elements and combinations.

To see if there are any best practices or common design elements when creating subscription pages, I visited the sites of four different SaaS (software as a service) vendors.

For many SaaS companies, it’s actually impossible to find out a pricing model without getting in contact with them first.

2 comments

Six examples of B2B companies that shine on Twitter

I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.

Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. 

Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.

But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...

7 comments

10 useful tips and examples to boost your email signups

Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses.

Research shows that around half (49%) of consumers are signed up to receive emails from between one and 10 brands, while 8% don’t receive any at all, so one of the main challenges for email marketers is getting into the inbox in the first place.

There are several tactics that brands can use to encourage consumers to signup to email newsletters, including explicitly highlighting the value of the emails through testimonials or a clear statement of subscription benefits, and using a clear signup process.

We’ve previously looked at best practices for improving email deliverability, as well as highlighting seven tips for managing email marketing campaigns.

And here are 10 tips and examples of how to improve your email signups...

9 comments

Five tips for boosting your inbound B2B marketing leads

In theory inbound marketing leads should be cheaper than paid leads as customers are seeking you out rather than the other way around.

But just how much money do you stand to save by increasing your number of inbound leads?

In a talk at our Funnel B2B marketing conference HubSpot’s CMO Mike Volpe revealed that his company pays an average of $346 for each paid lead compared to $135 for inbound, a saving of 61%.

Not only that, but inbound leads also convert at three times the rate of paid leads.

And if you’re still not convinced, Volpe said that for every $1 HubSpot spends on inbound marketing it achieves a $6 lifetime value from the customer, whereas the same amount invested in paid marketing returns $2.50.

1 comment

The top 10 social media fails of 2012

Hurricane Sandy highlighted the fact that brands still struggle with social marketing, as retailers fell over themselves to try and use the disaster to sell more clothes.

The immediacy of social media makes it the perfect way for brands to expose themselves to ridicule by sending out a kneejerk tweet without thinking through the consequences.

But not all of the examples on this list are errant tweets – indeed some obviously had a great deal of thought behind them, which probably makes the ensuing fall out far worse.

So without further ado, here’s the top 10 social media fails of 2012 so far...

28 comments