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Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.
It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one.
Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles.
Another month has passed, and brands are just about starting to panic about those Q1 results.
But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind.
If you’re not already aware of the Shield 5 series on Instagram, go and watch it now.
To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago.
Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series.
Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained.
And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts.
This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more.
What better way to ease yourself into the new year than with a round-up of some lovely eye-catching video content.
This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster.
Welcome to another round-up of the best branded Instagram videos we’ve seen in the last month.
This time we’ve got cute koalas, zero gravity fun, somebody calling Jamie Oliver 'smutty' and much more.
October has been an exciting month for social media in general, as you’ll know if you’ve read our latest monthly social campaigns and stories round-up (how’s that for a shameless plug?).
But this post is all about Instagram video, and we’ve got some seriously creative stuff to show you from October.
Welcome to another round-up of the best branded videos Instagram had to offer in the past month.
This time we’ll be covering banana boomerangs, puzzle-solving robots and Old Spice guys battling to the death. And much more, of course.
It’s the end of another month already, which means it’s time to show you some of the best branded Instagram videos from the last four weeks or so.
From Lego superheroes to post-apocalyptic fried chicken, there’s plenty to get excited about here.
Today Instagram shared its first ever figures on how many monthly active users it has in the UK.
Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.