Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
Fashion brand Marc Jacobs has managed to attract a massive following on Instagram, with 1.15m people in its community compared to 1.3m on Facebook.
Obviously some of its success will be down to its existing presence as an international fashion brand, but that's not the sole reason for its huge following.
So to find out more, I investigated Marc Jacobs' Instagram strategy to find out what makes it so popular.
And for more on this topic, read our blog post looking at nine different ways to use Instagram to market your brand.
“Come out Vine, the jig is up! Put your hands where I can see them and nobody will get hurt”.
William Miller has recently published a blog post on Socialbakers.com entitled How Instagram Killed Vine for Marketers. In his post Miller, like so many social media grim-reapers before him, has declared the death of Vine with a singular swipe of his scythe.
I enjoy this kind of speculation. Especially when it comes to trends in digital marketing or even technology in general.
From an objective point of view, it’s fascinating to observe the positivity drawn by a new platform in its start-up days, through to the vague grumbles it attracts once it’s past the early majority stage.
Then you know it won’t be long before the race begins to be the first to announce the ‘death’ of that particular platform. We set them up to knock them down.
Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
UK based publisher DK has seen huge growth across all of its social channels thanks to its partnership with LEGO.
LEGO is of course one of the most beloved brands on the planet. This month has seen it completely dominate the marketing world with The LEGO Movie, a triumph of content marketing, and its current success is certainly due to its many licences and partnerships.
What success can your brand or company expect to achieve by aligning with the Danish toy company responsible for producing the largest population (albeit plastic) on Earth?
DK has revealed its before & after social media numbers from its campaign with LEGO from September 2013.
Here are some of the finest Instagram videos from January 2014, or Instavids as nobody in their right mind calls them.
I’ve been doing a monthly round-up of the best branded Vines for some time now (here’s the latest edition: best branded Vines of January 2014) and I thought that in the interest of balance, I’d do the same for Instagram’s eight month old social video tool.
I’ve explained the difference between the platforms in Instagram’s 15 second video vs Vine’s six seconds and at the time of writing that article, October 2013, brands absolutely dominated Instagram’s video service with 40% of the 1,000 most shared Instagram videos being from brands.
In 8th Bridge’s latest Social Commerce report it’s revealed that, out of 872 brands surveyed, 69% of brands have adopted Instagram since its launch in 2010.
The BBC has begun experimenting with using Instagram video as a way of distributing bitesize news reports.
Though the Beeb has been using Instagram video for some time, up to now the clips were just repurposed TV news footage.
The new ‘#Instafax’ short form news service uses content specifically created for Instagram, with each video including a selection of images and facts that give a very brief outline of the story.
It’s described as being “very experimental” at this stage and it’s great to see the BBC trialling innovative methods of sharing news and connecting with a younger audience.
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include triggered email, showrooming, consumer attitudes to privacy, website usability, Instagram video and mobile advertising.
For more digital marketing stats, check out our Internet Statistics Compendium.
Word up to all the Tom Waits fans that recognise this post's headline.
I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.
It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.