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Posts tagged with Lovingoutdoors

Relationship capital: the new currency in customer services

Relationship capital is what’s generated when you put down your jargon filled customer service manual and talk to your customers like they are people. You talk the talk and walk the walk.

Companies are valued based on profit, assets and liabilities with some goodwill consideration given to other factors, like none contracted and informal business relationships. But in the newly social online world are these criteria still enough? I’m not so sure.