Posts tagged with Marketing Automation

10 top tips for those getting started with marketing automation

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

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B2B marketing automation software is underused and symptomatic of the industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.

This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.

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What is the state of marketing automation in Australia & New Zealand?

Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.

Econsultancy's latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.

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Five steps toward marketing automation excellence

Marketing automation has come a long way.

Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies.

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The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

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Four great insights about email & marketing automation in South-East Asia

It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.  

And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

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Seven avoidable marketing automation mistakes

Over the past five years, marketing automation has ballooned into a billion pound industry.

Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities.

Marketing automation has promised the ability to bring efficiency and scale to marketing programs in a way that has, up until now, been impossible.

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The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions. 

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Behavioural marketing: How is it going in Melbourne, Australia?

We hosted a series of Behavioural Marketing Roundtable in Melbourne on Friday, November 13th and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

Here's a summary of what was said.

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Four reasons that automation requires a human touch

Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.

Here are four (100B) reasons that automation necessitates a creative fightback.

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How to win back customers online: 101

How can you win customers back online? 

Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.

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