Posts tagged with Mobile Design

Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

2 comments

10 of the finest mobile ecommerce sites

2015 has brought with it a fundamental shift in the importance for ecommerce sites to provide customers with a mobile friendly experience.

If the recent update of Google’s algorithm to give priority to mobile-optimised sites wasn’t enough, here are some extraordinary stats to really drive home the importance of mobile on retail.

1 comment

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

0 comments

18 excellent features of Argos’s mobile app

Argos has been named one of the top multichannel UK retailers thanks to its customer-focused mobile app.

Placing a particular emphasis on creating an easy, joined-up customer experience has led to this app becoming one of the most popular downloads in Q4 2014.

4 comments

15 deeply pleasing examples of mobile micro UX

Micro UX is one of our 17 crucial web design trends of 2015 and hopefully will only grow in importance as interactive web experiences continue to become more human and characterful.

8 comments

iPad app review: Manchester City's digital ambition is clear to see

Manchester City is at the forefront of digital in the footballing world.

We've written about MCFC a lot and found there are plenty of clubs that are way behind. That's understandable, given the gulf in finances between some teams.

What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.

Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.

Let's take a closer look at the City App.

1 comment
door closer

15 delicious UX micro-interactions or 'clunks' from iPhone apps

The clunk is nothing to do with being clunky.

A clunk is, as defined by Ashley Friedlein, a door clunk, a design detail within the user experience that lends a user satisfaction. It could be called a micro-interaction. The clunk is feedback, it's often skeuomorphic.

I had fun using the few apps on my iPhone 4S to find some features that embody the clunk. Some of them are pretty simple but see what you think and please add your own.

NB: I'm aware that my header image is a door closer (designed to avoid the clunk).

1 comment
warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

3 comments

10 essential features for mobile travel sites

Looking for a break on a mobile? Gosh your commute must be especially arduous today.

Here’s some help: a guide to the most convenient features available on mobile travel sites, which could possibly help you find your way to pleasant pastures a lot quicker and also highlight some great design for other mobile commerce designers.

Ben Davis gives excellent advice on features needed for great mobile commerce design in general, which I’ll be using here, but skewing it towards features more suited to travel sites. 

For this feature I’ll be taking a look at a range of travel sites all optimised for mobiles: EasyJet, Ryanair, Booking.com, TripAdvisor, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, Laterooms and Skyscanner.

0 comments

How London’s favourite restaurants are performing on mobile

Last month I wrote a comparison of how the UK’s favourite restaurants are performing on mobile, this month I’m going to take the same test to the streets of London.

Having a mobile optimised site is an absolute must for driving the peckish smartphone wielding pedestrian through your doors.

Whether it’s a separate mobile-site, a responsively designed site or an adaptive one, if you want to capture the attention of the empty stomach as it angrily roams the streets in need of an empty table, then you have to provide a decent mobile presence. 

Other restaurants may not necessarily be better than yours, but will they will beat you in the dinner rush if your website remains in its desktop form.

You don’t need a fully featured work of creative genius, just a simple, functional, easy-to-read, easy-to-navigate site that puts the most vital information to the fore.

1 comment

Fight Club! Ferrari vs. Lamborghini

It’s time to live vicariously through rapper The Game, various Premiership footballers and the lead singer of Jamiroquai.

Most of us can relate to browsing for a Kia or a MINI online, interacting with its social channels, endlessly researching customisable features on a mobile device and maybe even buying one via an ecommerce store.

Now let’s imagine we’ve all gone up a pay grade (or ten).

What’s it like carrying out the above online tasks with a brand from the luxury sports end of the automotive industry?

How does it feel to browse the online catalogue of Ferrari? What’s it like asking Lamborghini’s Twitter account “why hasn’t my Aventador LP 700-4 Roadster turned up yet?” Is it possible to even attempt the checkout process without being snootily (and rightfully) removed from the virtual forecourt by the scruff of my filthy shirt collar? I may have to borrow someone else’s credit card to find out.

So with all of this in mind I’ll be standing between the two powerhouses of speed and aspirational materialism, waving my chequered flag and seeing which of the two super cars makes it past the finishing line and which one ends up bonnet first in a ditch.

GO GO GO!

1 comment

Getting to grips with mobile SEO

Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase.

Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy.

The good news is that exemplary mobile SEO is still an incredibly rare find, which gives you a good opportunity to overtake your competitors.

Here I’ll be taking a look at our brand new Mobile Web Design and Development Best Practice Guide and Google’s latest blog post on mobile friendly design to offer up some best practice advice on mobile SEO.

0 comments