Posts tagged with Mobile Innovation

Six examples of mobile marketing excellence

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.

It follows a recent post that flagged up five great examples of social media marketing excellence.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

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Which were the best mobile innovations of 2012?

It's been a great year for innovation in mobile, with brands embracing new technologies to try and find different ways of engaging with consumers.

Location-based services, social tools and augmented reality apps have been among the most prominent trends, and there have also been some interesting developments in mobile payments and m-commerce.

To round-up some of the most impressive examples of mobile innovation from 2012 I asked several brands and agencies for their input. 

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