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Posts tagged with Music Marketing

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Seven reasons why I love Spotify and 17 why I don't

I love Spotify, I’ll just make that clear from the start. Spotify has completely changed the way I listen to music.

In fact, while I briefly linger in this positive mood, here are some more reasons why I love Spotify: 

As a part-time music journalist, I couldn’t function properly without its unlimited access to 20m songs. Also, new album releases for any given Monday seem to appear not long after midnight on the Sunday before. This is terrific for my Monday morning commute.

I can also use Spotify on as many devices as I like (desktop, laptop, phone, work computer) with up to 3,333 songs able to be synced for offline listening on up to three devices at a time.

Just in case Thom Yorke is reading, I will also add that far as I’m concerned, using Spotify has led to me spending more money on music through other channels (mainly independent record stores), purely because of the access I now have to music that I wouldn’t normally listen to

As a final bonus, in the free version of Spotify, it has jettisoned the limits to how many times you can listen to a song and how many hours a month you can use it. I would however suggest that £10 a month is a small price to pay not to have to put up with some of the most irritating adverts ever hosted on a platform.

And this is where we arrive at the major thrust of this article.

6 comments
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The 'unGoogleable' band name is dead

I began writing an ‘amusing’ article last night, it was to combine my twin passions for music and search marketing. It was to be entitled ’20 band or artist names that are impossible to Google’.

I figured this would be ripe for hilarity and also an interesting look into what new bands and artists need to consider when trying to market themselves online. 

After all we live in a ‘digital first’ world where bands like Chvrches specifically spell their name wrong so they can be searched more easily and Owen Pallet dropped his Final Fantasy pseudonym in order to drive more traffic to his site instead of the computer game franchise.

I was wrong.

23 comments

The future of digital music distribution and online music marketing

Following years of doom and gloom surrounding the rise of internet piracy and the death of physical formats, we’re finally hearing some good news from the UK music industry.

In May the British Phonographic Industry (BPI) announced that UK digital music revenues overtook those from physical formats. It means that the UK music industry is finally catching up with the US and China who were already earning the lion’s share of their revenue from online digital music distribution.

7 comments