Posts tagged with Nordstroms

Kerry Bennett of HauteLook: 'Search is still one of the most efficient ways to drive traffic' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.

Kerry has shaped HauteLook's aesthetic from the company's early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.

Read on for her views on search, social and the value of social engagement.

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Seven truths for designing great customer experiences

Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers.

If your view is that "life is too short for standard results" then here is what I've learned from business leaders who know how to earn the involvement and loyalty of great customers.

These loved firms grow faster, maintain stronger margins, and navigate downturns better than those firms with customer relationships based on toleration and transaction. And, it turns out, there are patterns to how companies become loved.

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