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Posts tagged with Omnichannel

feedback

Giving B&Q customer feedback: the one time I wished for a QR code

QR codes never really took off in the West.

I had nothing against them, just their implementation (on a creative and a technical level).

However, I wanted one at the weekend so I could leave feedback about a store visit.

2 comments
store tablet

What does a digitally transformed retailer look like?

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.

But obviously digital provides more than just a sales channel.

With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.

1 comment
Cross-device

Cross-device measurement: what to look for in a solution

Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

0 comments
dikw

Why marketers must move from data to insight to action

More data is not necessarily a good thing.

It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.

1 comment

13 delightful digital marketing stats we’ve seen this week

American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’

That is a fact, which means it’s true. 

But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.

2 comments

The three best ways to win at omnichannel in 2016

Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce.

The name looks funny, and what's the difference between omnichannel and multichannel anyway?

3 comments
fishing net

11 quotes from brands on multichannel data capture

'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.

There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.

Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.

I thought I'd treat you to some choice quotes.

0 comments
screen

In-store tech: the screen in the corner that nobody wants to use

We’re obsessed with the evolution of the shopping experience.

Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.

This can be summed up as “the screen in the corner that nobody wants to use”.

2 comments

Why our wrists could host a retail revolution

Imagine having a personal helper by your side when you shop.

With the smartwatch's rise in popularity, this can now be possible.

1 comment

The importance of multiple touchpoints for consumers during purchase: stats

It's another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

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Three ways to improve profit margins with multichannel retail

As an idea, multichannel retail has gained plenty of traction in the online retail space.

It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers. 

0 comments

Do companies choose their customer service channels anymore?

Following a horrific train derailment, American rail operator Amtrak has come under fire for its handling of the communications related to the tragedy.

Among them, the organization was too slow to provide information and respond to inquiries.

2 comments