Posts tagged with Onsite Search

How effective is Zara’s unique on-site search tool?

Zara is a Spanish fashion retailer with more than 2,000 stores worldwide, 66 of which are based in the UK. 

Zara’s website also has one of the most idiosyncratic search tools I’ve ever come across on an ecommerce site.

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How John Lewis, M&S and Debenhams handle on-site search

Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items. 

The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on. 

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How retailers handle site search for the most popular Christmas gifts

In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.

When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?

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