{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Passive Voice

Passive vs. active voice: time to end the copywriting madness

Dear passive voice, we’re sorry. It seems like every time anyone decides to issue some advice on how to be a better business or marketing writer, they single you out for blame.

Avoiding the passive will make you a better writer, we’re told, while using the passive not only makes you a worse writer, it apparently somehow makes you a more passive person.

None of this is really true. As I hope to show, you are actually a subtle and rather fascinating part of speech, as effective as any other when properly used.

All the crimes that are laid at the door of the passive can be committed just as easily in the active voice, but the things that you’re especially good at are yours alone.

2 comments