Posts tagged with Payment

ecommerce

Predicting the biggest ecommerce trends in 2016

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.

If you want to try our other flavours, we've done SEO, contentprogrammatic advertising and UX.

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Cash is still the most popular way to pay, for now

It’s very easy to spend the day in London and assume we are now fully entering into a 'cashless society’.

Yesterday I used my contactless debit card to pay for everything I needed in the city: the tube, an unreasonably priced coffee, lunch, an unreasonably priced round of drinks, a tipsy purchase of some blu-rays I won’t actually watch.

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11 of the world's best ecommerce checkouts

What makes an excellent checkout process on an ecommerce site? 

Here, with the help of suggestions from Twitter, I've compiled a list of 11 checkouts which constitute examples of best practice in this area. 

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cash free buses in London

Payment is all about convenience: where does that leave the mobile?

Payment is kicking off again.

London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.

This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?

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future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

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oban multilingual logo

Eight cultural differences that impact conversion

You have a website, or perhaps you have multiple websites, and you want to ensure that conversion in markets outside of UK and US is as high as possible.

In this case, especially for markets in the Middle East and Asia, it pays to know how a country’s culture will impact interaction with your content.

Joe Doveton, Director of Conversion Services at Globalmaxer delivered a fascinating talk at last week’s IDF, run by Oban Multilingual. Here are some of my practical takeaways.

Whatever market you are approaching, make sure you have considered how these eight factors play.

If you’re interested to learn more about international digital marketing, check out Econsultancy’s training courses.

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Island Records and Time Out launch NFC campaigns

After looking at the pros and cons of NFC (near field communication), it’s clear there’s a place for tapping to enjoy content as well as to pay for products.

However, the customer’s willingness to tap a poster with their phone is dependent on how well many initial NFC campaigns are carried out. Some clunky efforts, with terrible landing pages and insufficient incentives have risked putting users off for good.

This is changing as brands start to use the technology in better surroundings and to better purpose. A mall is the perfect environment to encourage users to tap with their friends.

To that end, from this week, shoppers can “turn on, tap and enjoy” content and competitions at Westfield shopping centres in London through CBS Outdoor digital pods, which use Proxama’s TapPoint NFC platform.

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Tap on the map? Maybe I was wrong about NFC

I recently wrote about mobile NFC being dead in the water. Since then a few dissenting voices have piped up. Understandably, some working in this area. 

One of the voices was Proxama’s. It runs TapPoint, which is a cloud-based SAAS. I spoke to the MD, Miles Quitmann, and he was refreshingly honest enough to turn my oil tanker of beef around and leave me excited about the possibilities of loyalty ‘on tap’. 

So here’s a summary of emerging possibilities for marketers, using the growing number of NFC enabled smartphones in the market.

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The importance of testing signup and payment forms

When it comes to conversions, the devil is in the details. And even the smallest details can have a significant impact on conversions.

Unfortunately, many web-based businesses don't sweat the details, and their conversions suffer as a result. But the experience of one web startup highlights just how meaningful paying attention can be.

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Eight contract mistakes freelancers make

Building a successful career as a freelancer is about more than acquiring clients; it's no different than building a successful business.

Contracts, of course, are a necessity for every business. Yet when it comes to contracts, freelancers often make plenty of mistakes, some of which can carry huge costs. Here are eight of those mistakes...

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Agency IOUs: Big brands wimp out on payments

wimpyI will gladly pay you Tuesday for an advertisement today.  Well, make that four months from Tuesday. That's no problem, is it?

As the Feds bail out the banks, the advertisers have apparently decided their agencies are banks. At least, that's how they're treating them when it comes to payment terms. Both the Wall Street Journal and Ad Age are taking a long, hard look at the story today.

It seems many agencies are willing to go along with advertising on the installment plan, forced on agencies by enormo brands such as GM and Anheuser-Busch.  Reportedly, GM, whose brand portfolio includes Cadillac, Buick and Pontiac, has offered to pay ad production firms half a TV spot's production costs 60 days after the first day of shooting, and the remaining half when the ad is finished.

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