Posts tagged with Plink

Mobile app review: Dunkin Donuts

Dunkin Donuts has been looking to a strategy to combine social media and mobile in order to grow brand loyalty.

On its social networks, it has 7.7 million fans on Facebook with just under 5000 daily organic likes, and over 1-2 million daily impressions. On Twitter, it has more than 180,000 followers and 200 to over 1000 tweets/ conversations each day. As for YouTube, Dunkin Donuts has more than 2500 subscribers and 1.6 million video views.

Even with the numbers it does have in their social channels, one of Dunkin Donuts' main goals is to grow its fan base and allow customers to participate in the brand to help build loyalty and, in turn, earned media. The company saw mobile as a good way in. 

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Pepsico and Arby's join trend for offering rewards for engagement

Pepsico and US sandwich chain Arby’s have become the latest examples of brands offering consumers rewards for engagement through digital channels.

It demonstrates that brands are catching on to the fact that consumers are increasingly expecting to receive ‘free stuff’ in the form of offers or discounts for brand engagement.

Arby’s has signed up to a virtual currency loyalty programme run by startup Plink which offers Facebook Credits in return for in-store purchases.

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Taco Bell, Dunkin' Donuts and more test Facebook loyalty scheme

A loyalty scheme run by start-up Plink will give Facebook Credits to consumers in return for purchases at Taco Bell, Dunkin’ Donuts and others.

This aims to take advantage of the boom in virtual currency, which is currently a $2.1bn industry.

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