Posts tagged with Pre Roll Ads

How to market creatively without using all of the senses

Three seconds. 

That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.

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Why I love the new Geico ‘Unskippable’ ad campaign

We don’t talk an awful lot about ad campaigns on the blog. We’re more about the delivery of them.

Where they work? What formats work best? What the heck does programmatic mean? It’s mostly ‘measurable ROI’ rather than the actual content of the ad itself.

However, just like when the excellent BLAH Airlines campaign from Virgin came along, every so often you have to take advantage of your blogging power, sit back and share something you love purely because it’s really clever.  

So here’s the new campaign from Geico, which gloriously subverts everything you thought you knew about YouTube pre-roll ads. 

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Real-time bidding inventory grows 14% per month in Q2

The amount of pre-roll video advertising inventory available for real-time bidding grew by 14% per month in Q2, topping 29.9m streams per day in July according to data from TubeMogul.

As a result of the increase in ad space CPMs declined to £4.97 in Q2 from £6.47 in Q1.

The growth of the RTB video market is a trend identified in our new Real-Time Bidding Buyer’s Guide. In the US alone, RTB will account for around 15% of online video spend in 2012 and is forecast to account for 22% in 2013.

The increase in spending is partly attributed to the fact that the capabilities around audience buying and creative optimisation are a natural fit for video advertising.

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Hulu to advertisers: pay only for completed video ad views

The internet has arguably been the most exciting new development for advertisers in the past 50 years, but that doesn't mean that online advertising is without its problems.

Arguably, one of the biggest problems is a misalignment of the interests of media buyers and media sellers, with the latter often not appearing to care much about the value the former receives.

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