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Posts tagged with Product Copy

Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

3 comments

And you wonder why no-one buys from you

For many, when it comes to writing product descriptions for their e-commerce website, it is a one-way ticket to Boresville! You can tell they'd rather have their teeth pulled, Orin Scrivello style, than sit down and write some copy that sells (heck, even more easier than just to go and control-c some competitors copy, right?)

5 comments