Posts tagged with Programmatic Marketing

Making the business case for programmatic advertising

The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.

Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.

This is for a number of reasons.

0 comments

The current state of programmatic: latest stats and infographic round-up

More companies are now embracing the opportunity to reach consumers online as a significant part of their programmatic spending. 

According to our Programmatic Branding report 62% of marketers are using programmatic for brand objectives, with the expectation of increasing this budget by an average of 37% in the next two years.  

0 comments
argos logo

How Argos uses programmatic buying across the marketing funnel

Argos has fundamentally altered its business model in the past two years to give it a renewed focus on digital and stronger prospects for future growth.

To become a digital business the retailer implemented a five-year transformation strategy that focused on engaging customers through new digital channels, having more choice available faster, broader customer appeal, and a lean and flexible cost base.

0 comments

13 interesting quotes from our programmatic marketing panel

Any discussion around programmatic advertising will eventually turn to the topic of transparency.

And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.

1 comment

Mondelez: programmatic accounts for 90% of our social ads

Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.

A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.

0 comments

Why advertisers shouldn’t be afraid to pay more for programmatic ads

The biggest misunderstanding about programmatic advertising is it’s a way to buy ads at a lower price, when it’s really about using data to determine the value of ads and pay accordingly.

Recently there have been a number of large brands shifting digital budgets to programmatic advertising.

0 comments
ebay logo

10 interesting digital marketing stats we've seen this week

Welcome to our regular roundup of the most interesting digital statistics we've seen this week.

It includes conversion rate optimization, World Cup consumer spending, internet ad revenue, social marketing and eBay's report on the efficacy of paid search.

And for more of the same, download Econsultancy's Internet Statistics Compendium...

2 comments
mobile logo

Mobile is now the main driver of global adspend growth: stats

Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet.

Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets.

These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will rise from 3.9% in 2013 to 5.5% in 2014, with further growth expected to increase to 6.1% in 2016.

In other optimistic news it seems that advertisers are now committing to spending more in the Eurozone. Since the financial crisis began there has been a 15% drop in adspend, however this year will see Eurozone adspend rise 0.7%, the first growth since 2010.

The internet is the fastest growing medium for adspend by quite some distance though. Let’s take a look at the forecast and what the future holds in store for internet adspend.

0 comments

Is your marketing truly disruptive?

Today’s businesses are so relentlessly driven towards bottom-line metrics that they end up being a lot less profitable than they could be. 

In this post, I'll explain why creating real sustainable profit may mean throwing out shareholder value metrics. 

4 comments

How far should programmatic marketing go?

There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.

But how far should marketers rely on programmatic marketing as part of the mix?

2 comments

Why you can't ignore programmatic marketing

When it comes to innovation, a corporate leader needs to be judicious.

After all, if you adopt every emerging trend in digital media, you’ll find your company brutally pulled in every direction, like Justin Beiber dropped into a crowd of crazed thirteen-year-old girls. 

But when it comes to the trends of data utilization and personalized media, now is not the time to be cautious.

If you ignore these trends, I have a Blockbuster store I'd like to sell you. If not, read on.

1 comment