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Posts tagged with Publisher

The power of Influence and the multichannel customer

Customer journeys are becoming increasingly complex.

Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices. 

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When did advertising become more important than published content?

An incident happened last week — I tweeted a caustic expletive directed at DoubleClick knowing that only my tribe would read the invective. What realization occurred that would have me throw political correctness out the window? It was the moment when I realized DoubleClick behaved as if their advertising was more important, perhaps more desirable, than the actual published content that I had clicked to experience. Or, maybe the ad platform/producer just isn’t aware of how their technology rubs up against other technologies...

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