Posts tagged with Salesforce

What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

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Will marketers be automated out of a job?

The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.

That includes marketers.

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What does disruption really mean? We asked the disruptors

Disruption is one of the buzzwords that gets used ad nauseam these days.

All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.

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Salesforce brings CRM data to ad targeting

Salesforce is the 800 pound gorilla of the CRM market, but it could soon be a major part of the ad market.

This week, the company announced its next-generation Marketing Cloud, and perhaps the biggest update aims to bring CRM data to media buying.

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The five biggest benefits of CRM systems

In today's ultra-competitive markets, the companies that manage customer relationships the best are more likely to win than those that don't.

That's why adoption of modern CRM systems like Salesforce, NetSuite and SugarCRM has skyrocketed in recent years, even amongst SMBs that often lack the resources to adopt enterprise-style technologies.

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Salesforce CEO Marc Benioff on the power of the cloud

I had the pleasure of meeting Marc Benioff, CEO of Salesforce last week at Exact Target's Connections conference in Indianapolis.

Together with other analysts from Gartner and Forrester, we were given some untethered access to him as well as to Scott McCorkle, CEO of Exact Target Marketing Cloud and Alex Dayon, President, Products at Salesforce. 

In private, Benioff the man is very different from the on stage persona many of us are familiar with - the exuberant showman, evangelizing the company he founded with the all the energy and enthusiasm of a gospel preacher.

Any of you who have ever attended his company's annual Dreamforce event will know what I'm talking about.

Like the oft-repeated meme in HBO's Silicon Valley, the audience is presented with the idea of a business that's 'making the world a better place'. Superlatives abound as the crowd applaud.

Brothers and sisters, I believe in the power of the cloud! One thing's for sure, Benioff and his team know how to put on a show.

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Responsive design: 13 inspiring B2B sites

Responsive design is still one of the most popular topics on the Econsultancy blog, though among all our roundups one industry that we’ve neglected to cover is B2B.

It’s easy to see why publishers and B2C ecommerce stores might benefit from having a responsive site, as they need to cater for an ever-growing proportion of mobile traffic.

However if we’re happy to make sweeping generalisations, then it can be said that B2B companies are more likely to get a majority of their traffic during working hours when people are in front of a desktop, and also have a longer sales cycle so don’t need to worry about occasional impulse purchases from mobile users.

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Marketing automation: six case studies and an infographic on how it improves sales and revenue

Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.

It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.

Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.

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Salesforce calls for the socialization of the enterprise

Salesforce kicked off Dreamforce'12, their customer and new product introduction extravaganza, with the declaration that business is social and socializing the enterprise will lead to greater revenue, profits and customer service.

Mark Benioff, Salesforce CEO, quoted an IBM Global CEO study which states the most effective ways to reach customers is through the following channels: sales force, social networking, websites, partners, call centers and traditional approaches.

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Salesforce buddies up with Buddy Media for $745m

Over the past several years, many of the world's largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.

Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.

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Salesforce gets its own Twitter app

monstersIn the on-demand version of Mothra meets Godzilla, CRM behemoth Salesforce.com has joined forces with...you guessed it. Twitter.

If its possible that a Twitter story has flown under the radar recently, this one has. Two social media analysts have now reported this alliance of biblical proportions. Twitter, is of course growing at a rate of 1,000 percent. Salesforce.com has a market share in the on-demand sales force automation business that grows at the rate of 50 percent.

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