Posts tagged with Significant Objects

Telling stories: five successful marketing examples

Research shows that stories, anecdotes and metaphors are more memorable than data. 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively.

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Rob Walker's Significant Objects demonstrate the importance of storytelling in marketing

Rob Walker is best known for his writing for The New York Times magazine and his book Buying In, which explores the relationship between consumers and objects.

As an offshoot of that, he has also been working on a project called Significant Objects, which resells inexpensive thrift store finds on eBay at a steep markup. What's the trick? Stories that connect consumers to what they may otherwise classify as random tchotchkes. 

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