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Posts tagged with Similarweb

Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

1 comment

Ryanair trumps EasyJet and BA for traffic, but fails at user engagement

User experience is a key differentiator in ecommerce as if the process of buying something from a website is enjoyable and convenient then it encourages customer loyalty.

To an extent, it can even overcome the natural consumer urge to find the lowest price.

However for most consumers cost is still the most important factor when making a purchase, as evidenced by new traffic stats from Ryanair.

A study by SimilarWeb into traffic volumes for several airlines found that Ryanair consistently outperforms EasyJet and British Airways despite its obvious contempt for UX and customer service.

We written a number of posts about the shoddy UX on Ryanair’s site, including its hidden costs, irritating upselling, and lack of a mobile site, yet customers are still obviously attracted by the airline’s low prices.

7 comments