Posts tagged with Singles' Day

What Western brands need to know before joining China's massive ecommerce economy

Singles' Day (11/11) is upon us once again.

For those not yet aware of it, Singles' Day is China's annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).

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