Posts tagged with Smart Data

Making the move from Big Data to 'Smart Data'

In the past decade there has been a massive increase in the amount of data that is potentially available to marketers.

But simply having a lot of data is of no real use to anyone. It’s the quality of the data and what you do with it that counts.

If I may indulge in the use of some buzzwords: marketers need to move from big data to smart data.

A new report from Econsultancy and Acxiom investigates the complexity of the data landscape, especially in relation to marketing, and the importance of getting it right in the mind’s eye of the consumer.

Entitled Delivering Value in the Data Exchange, the report is based on interviews with brand-side senior executives as well as an online survey of 1,000 UK consumers.

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2013: the year of ‘smart data’

Yesterday, we looked at what some industry professionals think are the big trends in big data for the upcoming year. I had the chance to talk to Dr. Michael Wu, Chief Scientist at Lithium Technologies, about what he is looking at for his research in 2013.

For him, it's about smart data instead of the generics often spoken about around "big data."

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Big data in 2013: experts' view

Moving from conversations dominated by mobile to data, some marketers never want to hear the term 'Big Data' again. But with more and more companies in social and tag management utilizing the surge of data available to them, the big data conversation is not one that ended with the end of 2012.

We've already touched on big data with a post earlier this month by Patricio Robles on the challenges of big data in 2013, but this time we're hearing from some of the experts.

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