Posts tagged with Speed

Mobile SEO

2014: the mobile SEO timebomb

Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.

Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.

I fully expect to see this industry focus switch to mobile-specific commentary through 2014.

Let's take a look at the evidence, and the SEO opportunity...

37 comments

Two seconds to playback: slow video drives users away

Most companies active on the web understand that speed matters and that slow can kill sales.

But while the impact of a slow website generally is well-established, there's far less data about the quantitative impact of performance when it comes to one of the increasingly important content types on the web -- video. Until now.

1 comment

Consumers may not care about 4G LTE, but it's good news for publishers and retailers

When it comes to technology, the answer to the question "How fast do you want to go?" is often "How fast can we go?" From processors to internet connections, so long as the price is right, faster is generally better as far as consumers are concerned.

So it's somewhat surprising that a survey of 3,000 consumers in the U.S. conducted by investment firm Piper Jaffray found tepid demand for next-generation 4G LTE network technology.

0 comments

Tablet, mobile users expect pages to load within seconds: report

Building a performant website that delivers a quality experience to the rapidly growing number of consumers surfing the web on mobile and tablet devices may often be a challenging task, but that doesn't mean that users are willing to cut companies any slack.

In fact, tablet users expect websites to load in under three seconds, and smartphone users only slightly more patient with a four second expectation.

8 comments

The need for online speed in America

Americans need instant gratification more than ever if you look at their online habits. 

Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by eight million a day and one in four people abandon a web page that takes more than four seconds to load.

This need for speed is not only affecting how we consume the web or buy online, but it's reaching into what we eat, how we date and even how long we can stand being in line.

2 comments

The importance of speed for mobile commerce

It's not enough to just have a mobile optimised website, it's vital that its performance meets customer expectations. 

Speed (or lack of) kills conversions on the web, and it's no different for mobile.

In fact, with differing performance levels by device, and variable mobile internet connections, it's even more important to keep mobile sites light. 

Here is some great advice taken from our Mobile Websites and Apps Optimisation Best Practice Guide, authored by Belron's Craig Sullivan....

5 comments

Speed still counts for web users, but not for IE8

Erick Schonfeld of Techcrunch yesterday reckoned that IE8 fares poorly in the browser speed stakes, and contests that it is key for Microsoft to retain market share. 

He wrote: “Speed is really everything. Without speed, all the other features fall by the wayside. We’ll have to wait for new independent speed tests to see how IE8 stacks up, but speed does not appear to be its strong point.”

Nice observation, but I’m not so sure that browser speed matters for the majority of web users. Techies and internet fiends will spot the difference, for sure, but how many tech-savvy people do you know that still use IE?

0 comments