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Posts tagged with Taco

Harvard fellow develops opt-out for ad targeting

sysiphusWhile the industry continues to wrestle with the logistics of opting-in to consumer behavioral targeting, a Harvard University researcher has developed a way to opt-out.

Christopher Soghoian
, a fellow at the Berkman Center for Internet and Society at Harvard Law School, told The Harvard Crimson that he has developed a browser extension that prevents advertising networks from tracking internet usage habits. The Google plug-in, entitled Targeted Advertising Cookie Opt-Out (TACO), allows users to opt out of 27 advertising networks.

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