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For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.
I've included detail of market share, sales, delivery, payment, brands and more.
And for more on this topic, download our China Digital Report, Q1 2016.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.
One thing that jumps out the most though, is that their websites look very 'busy'. Why is that?
China. We all know it's a huge market and that it will be part of our business efforts in the future.
But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market - and how different it is to the West.
If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.
Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.
Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).
Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.
Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.
However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.
Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.
China's Alibaba Group is gearing up for what could be the world's biggest ever tech IPO, so it's probably about time you discovered what the company is all about.
Alibaba was founded in 1999 by Jack Ma, who is now said to be worth more than $12bn. He served as chairman and CEO until May 2013 but stepped down to follow other business interests.
And to give an idea of the scale of the business, I’ve rounded up a load of stats that show why the world is so excited about its upcoming IPO.
For more information on this topic, read my blog post looking at 25 stats that show the scale of the ecommerce market in China...
Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?
According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.
And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.
For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.