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Posts tagged with Targeted Tv Ads

New York City gets targeted cable tv ads

cable tvYou know that iTV saying about how, in an ideal TV advertising world, ads for dog food would only be broadcast to households with dogs? Well, that may soon be the case in 500,000 homes in the New York City area.

Cablevision Systems is poised to announce the largest experiment to date in targeted television advertising, reports the New York Times. Homes in Brooklyn, the Bronx and parts of New Jersey are about to get ads based on data concerning their income, ethnicity, gender, or whether the household harbors children or pets.

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