Posts tagged with Time Out

Island Records and Time Out launch NFC campaigns

After looking at the pros and cons of NFC (near field communication), it’s clear there’s a place for tapping to enjoy content as well as to pay for products.

However, the customer’s willingness to tap a poster with their phone is dependent on how well many initial NFC campaigns are carried out. Some clunky efforts, with terrible landing pages and insufficient incentives have risked putting users off for good.

This is changing as brands start to use the technology in better surroundings and to better purpose. A mall is the perfect environment to encourage users to tap with their friends.

To that end, from this week, shoppers can “turn on, tap and enjoy” content and competitions at Westfield shopping centres in London through CBS Outdoor digital pods, which use Proxama’s TapPoint NFC platform.

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Time Out to launch interactive TV guide with Red Bee Media

Time Out is to launch an interactive TV guide that will be competitive to Sky-funded Zeebox’s social TV service.

Powered by Red Bee Media’s newly launched RedDiscover technology, it will include full integration with Facebook, as well as real-time visualisations of Twitter conversations surrounding a show. 

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Time Out acquires buying club Keynoir

UK-based buying club Keynoir has been acquired by Time Out for an undisclosed fee.

Time Out says that this is just one in a range of product-specific acquisitions that will boost its foothold in the recommendations and booking market. 

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Time Out London: app review

Time Out London recently launched an iPhone app, which helps users locate nearby restaurants, gigs, art galleries and more.

I've been trying the app out to see how it compares to other local listings apps like Yelp and Qype Radar...

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