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For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.
I've included detail of market share, sales, delivery, payment, brands and more.
And for more on this topic, download our China Digital Report, Q1 2016.
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
29 Days later and it's time for another stats roundup from the Asia Pacific region.
February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.
I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.
This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.
Expansion into China is a challenge facing many brands at the moment.
The size of the market coupled with a growing appetite for ecommerce and premium imports means it’s an opportunity that’s too big to ignore.
China. We all know it's a huge market and that it will be part of our business efforts in the future.
But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market - and how different it is to the West.
If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.
Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.
Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).
Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.
Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.
However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.
Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.
China's Alibaba Group is gearing up for what could be the world's biggest ever tech IPO, so it's probably about time you discovered what the company is all about.
Alibaba was founded in 1999 by Jack Ma, who is now said to be worth more than $12bn. He served as chairman and CEO until May 2013 but stepped down to follow other business interests.
And to give an idea of the scale of the business, I’ve rounded up a load of stats that show why the world is so excited about its upcoming IPO.
For more information on this topic, read my blog post looking at 25 stats that show the scale of the ecommerce market in China...
Western ecommerce brands seeking to expand into China cannot ignore the 500lb gorilla that is Tmall.
Even ASOS was recently forced to admit that its best chance of cracking China was to establish a presence on Tmall, while Burberry became the latest UK fashion brand to open a Tmall storefront in April.
In fact the Alibaba-owned marketplace currently has around 2,000 foreign brands among its 70,000 sellers.
So what’s so important about Tmall that it can make the likes of Apple, Uniqlo, Reebok, and ASOS create a store within someone else’s domain rather than rely on their own website?
The B2C marketplace was spun out of Taobao in 2010, which is itself a C2C marketplace that’s similar to eBay. Tmall allows brands and retailers to establish a digital storefront, which is again similar to the new model offered by eBay.