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Posts tagged with Tmall

kfc on tmall

The best APAC digital marketing stats from September 2016

WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.

And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.


Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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A beginners' guide to Alibaba's Tmall

For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.

I've included detail of market share, sales, delivery, payment, brands and more.

And for more on this topic, download our China Digital Report, Q1 2016.

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waitrose tmall

China: How can Waitrose profit where ASOS couldn't?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?


Five reasons ASOS is pulling out of China

ASOS is calling time on its Chinese adventure.

It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.

Here are five reasons ASOS pulled the plug.

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china flag

Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.


10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.


16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.


How Fonterra successfully launched a new premium brand in China: APAC Insights

Expansion into China is a challenge facing many brands at the moment.

The size of the market coupled with a growing appetite for ecommerce and premium imports means it’s an opportunity that’s too big to ignore.


How Western brands can break into China: the experts' view

China. We all know it's a huge market and that it will be part of our business efforts in the future.  

But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market - and how different it is to the West.

ebay logo

Brand pages on online marketplaces: A good idea, badly executed

If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.

Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.

Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).

Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.

Chinese flag

Welcome to digital in China: the people, platforms and players

Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.

However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.

Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.