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61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites.
User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages...
Foursquare has been on the list of candidates for the 'next big thing' for some time, but the location-based service's future seems uncertain.
Last week, reports surfaced that the company, which has already raised upwards of $70m in funding, was looking for investors to provide an additional $50m to $100m of capital at a valuation of $700m-plus. According to TechCrunch, investors aren't exactly rushing to check in to a deal.
When it comes to finding the perfect restaurant, hotel or entertainment venue, chances are you turn to one or more user reviews sites. After all, if you're going to trust anything, why not trust testimonials from a business' past customers?
User reviews, of course, aren't perfect, and sorting through them can require a lot of effort. Hence the effort many companies are making to build recommendation engines that use computing power to tell you where you should eat your next meal or go to have a good time.
The first step in getting a product or service reviewed is to realise that people don’t actually want to review it.
Instead you need to give them a reason to write about you. Once you look at reviews in this way it’ll become easier to identify opportunities.
This post highlights how to do this with customers.
Last week, popular reviews site Yelp announced that it had teamed up with OpenTable to offer Yelp users the ability to book restaurant reservations through OpenTable directly on the Yelp site.
A Yelp-OpenTable relationship is one that some have speculated about for some time now, and given that 29% of the businesses reviewed on Yelp are restaurants, the integration between the two services seems like a no-brainer.
Baby products retailer Kiddicare.com has just relaunched its e-commerce site, with an emphasis on improving the site's merchandising tools and product images.
Kiddicare is a retailer that does a lot of things well online, such as offering as many payment options as possible, and organising product reviews effectively, so I've been seeing how well the new version of the website shapes up...
User reviews are a well proven sales tool; there are plenty of surveys that show how important they are to customers when making a purchase decision, but what is the best way to help customers make sense of reviews?
Amazon uses the 'was this review helpful?' option to great effect, which helped users to make sense of large numbers of reviews and, according to Jared Spool, added $2.7bn to the online retail giant's bottom line.
When retailers get to a certain number of reviews on product pages (perhaps 15-20) some organisation is required to make them more meaningful to other shoppers, so how are other e-tailers handling this?
User reviews have proven to be an effective sales driver, but there is more to it than just adding them to product pages. Once you start to get large amounts of reviews you need be able to sort them in a meaningful way for customers.
Usability expert Jared Spool has a great example of how Amazon managed to solve this problem for its customers and add $2.7bn to its bottom line.
Consumer product reviews are a proven sales driver, and are a must have for online retailers, and more and more have been adding reviews to their product pages recently.
It depends on which study you read, but up to 90% of online shoppers use reviews before buying, and they can cause an uplift in conversion rates.
Having the functionality that allows users to write reviews on your website is one thing, but you need to have enough of them on your product pages to make it a more useful resource for shoppers, so how can you persuade more people to review your products?