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Posts tagged with Viewability

data vis

A day in the life of... a Chief Data Scientist in ad fraud protection

July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our 'day in the life' feature.

Mike Andrews is CTO and Chief Scientist at Forensiq, a company that helps combat ad fraud.

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ted dhanik

What can prevent ad fraud? We ask an ad tech CEO.

Recently, I wrote an article about the scale of ad fraud.

In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.

I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.

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Why chasing after 100% viewability makes no sense for advertisers

Over the last couple of years, viewability has been a key rallying point for advertisers looking to get more value from their programmatic spend.

The IAB announced a standard of 70% viewability, but some advertisers say anything under 100% is not acceptable.

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Advertisers willing to shift spend over viewability: report

Is there a disconnect between what marketers say and what they do? When it comes to the viewability of their digital ads, it appears the answer may be yes.

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Former brand marketer: banner ads suck, but they're great

Fraud. Viewability. The demise of Flash.

The lowly banner ad is under attack and just about everybody agrees: banner ads are the past but not the future of advertising. But is everybody wrong?

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FTC warns about native ads

In an effort to reach consumers amidst multiple assaults on their ads, many marketers have embraced native advertising.

But the United States Federal Trade Commission (FTC) has concerns, and markets and publishers could soon find themselves at risk if they aren't careful.

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New Google Chrome Flash limitations will exacerbate ad viewability concerns

Concern over ad viewability is growing and a new feature in the Google Chrome browser is only likely to increase those concerns.

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A new ad metric? The Financial Times creates 'cost per hour'

Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend.

To a large extent, the use of these metrics makes sense. They are simple and for many channels, are reasonably meaningful. But that doesn't mean that there's no room for innovation.

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Video ad viewability is a major problem: Google study

Advertisers have embraced video ads and many are pouring more and more of their digital budgets into them, but it turns out that they suffer from the same viewability problem that has plagued their display ad cousins.

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Are Yahoo's new autoplay video ads a bad deal for advertisers?

Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie.  

In advance of next week's NewFronts, Yahoo has unveiled a new native video ad format.

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Why advertisers shouldn’t be afraid to pay more for programmatic ads

The biggest misunderstanding about programmatic advertising is it’s a way to buy ads at a lower price, when it’s really about using data to determine the value of ads and pay accordingly.

Recently there have been a number of large brands shifting digital budgets to programmatic advertising.

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RTB

Advertisers spending more on online video despite viewability concerns

Spending on digital video in Europe has increased by 42% over the past year, with agencies shifting budget from other digital channels to support their video activity.

The survey, conducted by Adap.tv among 175 ad buyers and publishers, found that 48% of agencies have shifted adspend from display, 33% from print, and 10% from search.

However there were still concerns around the ability to properly measure how many people are exposed to video ads online.

Ad viewability emerged as the top concern for more than two-thirds (67%) of European agencies, while ad verification and ad fraud were cited by 57%.

These concerns are fuelled by the fact that the industry is still struggling to come up with an accepted standard for video viewability measurement.

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