Posts tagged with Voice Search

The best digital marketing stats we’ve seen this week

Get ready for a splendid round-up of stats.

This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the Internet Statistics Compendium for more.

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smart speaker

The implications of voice tech for marketers, from brand to customer service

What are the implications of 'voice technology' for marketers?

Though it's a few weeks since South by Southwest, here are few thoughts distilled from sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.  

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smart assistant

Will the rise of voice search kill off screen-based search marketing?

The rapid adoption of smart assistants is set to spark a huge increase in voice search.

Where does this leave traditional on-screen search in marketing?

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Remove the waffle from your content or risk failure in voice search

At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.

You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple:

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alexa

What do voice user interfaces mean for marketers & brands?

I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.

Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, Why brands should be bothered about voice bots).

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mococoa

Why Google Home ads are like The Truman Show and the future is better CRM

Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."

Complete mood killer.

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Three ways brands can breach the attention barrier in 2017

Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  

This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.

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alexa echo

The problem with voice user interfaces like Amazon Alexa

What innovation will bring the next step change in customer experiences?

Of all the candidates mooted over the past few years (augmented reality, the internet of things, 3D printing, blockchain), voice user interfaces in digital personal assistants is as good a bet as any.

But despite the success of early entrants such as Alexa, could voice-user interfaces be flawed?

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faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.

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seo

SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

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google voice search

Google voice search update: In pictures

I was going to write a post titled 'Google Voice Search: What does it mean for marketers?'

But then I realised it would be apt to sum up Google's update with as few written words as possible.

It's great fun exploring Google's voice search and knowledge graph, so here's my summation of Google's update through some choice screenshots.

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Q&A: Will Critchlow on the future of search

Will Crtichlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. 

We enjoyed his presentation at last year's Future of Digital Marketing conference so much that we invited him back to speak at tomorrow's event. 

I've been asking Will for a quick preview of his presentation, and his views on the future of search, and more broadly, the direction that Google is taking as a company.

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