Posts tagged with Wearables

How healthcare companies are getting creative to acquire data

Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.

As in just about every industry, the companies that need data the most aren't always the ones that collect it. In some cases, valuable data is generated and owned by third parties; in others, companies need tools and technologies offered by third parties to collect data that they have the potential to generate.

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Why has wearable tech failed to catch on?

The world has been waiting for wearable technology to fulfil its potential since 2014. So what is causing the delay?

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For IoT medical device firms, security issues are no longer just bad PR

More and more of the world is connected thanks to the rise of the internet of things.

The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.

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Connected clothing: What are the implications for brands and retailers?

Connected clothing is already here. It may not be mature but there's plenty to think about.

So, what will connected apparel mean for brands and retailers?

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Can search revolutionize healthcare & the diagnosis of diseases?

Which technologies are most likely to revolutionize healthcare?

While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.

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Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

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fitbit

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they're not yet, and there's the sneaky suspicion that we don't quite understand their best use cases or ideal UX.

Here's a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists...

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Is the healthcare industry prepared for wearables?

Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity.

In an online survey we conducted in September in partnership with Ogilvy CommonHealth Worldwide and OgilvyRED, just 5% of respondents indicated that their organizations were "very prepared" to develop patient insight from emerging data sources like wearables.

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things

Five opportunities for marketers using the internet of things

Econsultancy has just published a helpful guide to the internet of things for marketers.

The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.

Here are five opportunities for marketers.

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roly poly toy

What is the realistic future for wearables?

Wearables is a very tricky topic to discuss because hyperbole has skewed the conversation. 

Pronouncements about the future of technology might make agencies seem cool now, but they may end up with egg on their faces in 10 years when the picture is clearer.

What, realistically, is the near future for wearables?

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Q&A: Ritesh Patel on the current transformation in healthcare marketing

Healthcare is undergoing a transformation unlike any it’s seen before. 

Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.

To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.

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The next 10 years in wearable technology

Any technology can theoretically be wearable right? 

As long as I have enough gaffer tape and a heavy-duty staple gun, I can pretty much fix any device to my body for a decent enough time, before it falls off or I pass out from the pain.

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