Posts in Blogging

Love Island 2017: Is this the future of influencer marketing?

If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?

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funnel

Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

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Becoming an influencer: Notes from a fledgling travel blogger

Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

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How fashion magazines are adapting to the influence of digital

Within the fast-paced world of fashion journalism, print and digital no longer exist in silos. 

For some publications, targeting the tech-savvy reader is becoming more of a priority than ever before.

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How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 

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Eight reasons why content strategy should be central to every marketer

Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.

Instead, they are looking for a more value-led approach to content.

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Three online copywriting tips supported by research

When you're writing for the web, there are many, many things to consider. 

To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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carrie barclay

A day in the life of... Head of Editorial at Government Digital Service

Our 'day in the life' feature returned triumphantly last week with Sophie Moule from Clarks.

This week it's another coup, we've convinced one of the Government Digital Service team to give us a walkthrough of their typical day.

Carrie Barclay is Head of Editorial at GDS. Here's what she does with her time.

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Dear marketers, stop using generic stock images

It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

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Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

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Could the ‘pay what you want’ principle work for publishers?

Pay what you want (PWYW), sometimes called ‘pay as you feel’, is a principle whereby consumers choose how much money they want to give in return for a product or service. 

I can already hear you scoffing and clicking the back button, but hear me out: publishers need to be constantly experimenting with different ways to make money, particularly with the rise of ad blocking, so why not consider this approach?

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