Posts in High street

A high street with shuttered shop fronts and tumbleweed blowing down the street.

How can struggling high street retailers step up their online strategies?

News headlines in 2018 have been full of woe for UK high street retailers.

A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.

2 comments

Five reasons for M&S' woes: from loyalty to innovation

It seems like a year can’t pass without news of Marks & Spencer’s continued decline. 

From disappointment over clothing ranges to overpriced food - we’re constantly being told how consumers are dissatisfied with the British retailer.

1 comment
zara popup

How Zara is using in-store tech to improve its frustrating shopper experience

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

0 comments

How Lush is raising the bar for in-store experience

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny personality to promote it – it has since broken through to the mainstream.

Today, it’s widely thought of as one of the most progressive and innovative brands around – especially when it comes to customer experience.

7 comments

Four examples of persuasive packaging copy

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.

But what about copy in a real-life context? 

0 comments

Physical book sales rise as consumers embrace the #shelfie

C.S Lewis once said that “you can never get a cup of tea large enough or a book long enough to suit me.”

Well, if sales of both tea and books are anything to go by - the British public wholeheartedly agrees. 

0 comments

Advent calendars: Why beauty brands are so keen

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.

Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.

0 comments

Six spooky Halloween marketing campaigns from big brands

Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.

It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).

0 comments

Four lessons retailers can learn from Ted Baker’s international growth

It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.

It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.

0 comments

Four reasons fashion brands are launching their own beauty ranges

Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. 

With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.

0 comments

Majestic Wine revamps website with focus on some familiar social proof tactics

Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. 

Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX. 

4 comments

Five delicious reasons behind Hotel Chocolat’s boost in profits

A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.

Only recently, however, has the retailer started to enjoy a notable period of growth.

2 comments