Posts in Influencer marketing

How challenger brands are redefining the beauty industry

The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. 

These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.

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Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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Influencer marketing agency Pulse says "regulation needs to happen"

Authenticity is a key component of influencer marketing. 

Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely inflating the success of their campaigns.

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Five social media lessons marketers can learn from Love Island

Whether you love it or hate it, there’s no denying that Love Island is a smash hit success. 

With a record-breaking number of viewers tuning in to this year’s opener, and a whole host of celebs confessing their addiction on social media – the show has generated the type of buzz than most brands dream of.  

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Unilever gets serious about influencer fraud

For years, brands have continued to up their spend on influencer marketing despite risks such as fraud and scandal and, arguably, they have had good reason to do so.

After all, consumers, particularly young consumers, are often most easily reached via social media, where they've embraced and made stars of a new generation of celebrities.

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How beauty brands have evolved their influencer marketing

The beauty industry had adopted influencer marketing more fervently than any other industry. 

With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.

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How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

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Why user-generated content can be a key differentiator for brand marketers

User generated content (UGC) isn’t a new concept, yet marketers around the world are only just starting to realize its potential in creating online buzz and engaging customers.

Predominantly spread through social media, UGC is any type of content created and shared by a brand’s audience. Whether through videos, tweets, Instagram stories or blogs - UGC spotlights a brand, product or service on a user’s own channel, rather than the company’s social presence. 

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Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

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a third of uk shoppers believe augmented reality will help narrow down product choice

The best digital marketing stats we’ve seen this week

Welcome to your weekly stats roundup.

This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more. 

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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The best digital marketing stats we’ve seen this week

Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.

The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.

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