Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

rachael morris

A day in the life of... optimisation director at a programmatic agency

Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.

Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.

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flowstate

A day in the life of... three friends who founded an agency

This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.

We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.

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org structures

The six types of marketing org structure

How should a modern marketing department be structured?

This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, A Guide to the Modern Marketing Model and Organisational Structures).

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stats

The best APAC digital marketing stats from April 2018

A little late perhaps, but some excellent stats make the April 2018 roundup.

From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our Internet Statistics Compendium.

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libby richfield

A day in the life of... a head of content at a search marketing agency

Are you a student thinking of using your language or design skills for a career creating content? Maybe you're an account manager who wants to make the leap over to the creative side of the business.

If so, today's 'day in the life' may be of interest, as we talk to Libby Richfield, Head Of Content at Red Hot Penny.

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hannah locke

A day in the life of... a head of experience design

Hannah Locke is Head of Experience Design at Proximity London. And this is a day in her life.

Remember, if Hannah's day seems more exciting than yours, you can always check out the Econsultancy jobs board.

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Ghita Harris-Newton

A day in the life of... a Chief Privacy Officer (preparing for GDPR)

Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.

With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...

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opt me in

GDPR: 15 (good & bad) examples of repermissioning emails & campaigns

By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.

These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation's enforcement on 25th May 2018.

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greg le tocq

A day in the life of... Founder & MD of Vouchercloud

Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.

We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.

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glossier email

Why I love Glossier's email marketing

Glossier is pretty well known now, even pricking the consciousness of people like me who aren't necessarily in the brand's target market.

The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.

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How AI is redefining personalisation & the job of the email marketer

Personalisation is a word that marketers use every day with no great degree of thought.

Some may conflate segmentation or product recommendations with personalisation. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.

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ian hyde

A day in the life of... a head of paid media at a digital marketing agency

Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?

Here's Hyde to tell us more...

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