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Author: Kees de Vos
- Executive level Multi-channel consultant with 10+ years experience. - Multi-channel (technology) strategies/roadmaps for leading retailers, manufacturers and brands worldwide. - Consulting, designing, delivering and running large multi-channel systems. - Translating business needs in pragmatic technology solutions. - Passionate about delivering multi-channel success.
e-Commerce/Multi-Channel Retail - B2C/B2B, Strategy/Roadmaps, Programme planning and support, Implementation and Operations, Stakeholder Management, Enterprise Architecture, Solution Design and Application Delivery
In my last post I outlined how we need to start changing our thinking about multichannel, in particular the fact that we will need to start addressing a collection of touchpoints that we offer to the consumer and provide a good user experience across all of these.
Now, the message that the user experience needs to be spot on is not new, but the fact it now needs to be good across every channel provides a whole new challenge, and neither our systems, nor our organisations are geared up for it.