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Author: Matthew Whitehead
Matthew has a proven track record at driving value for all of his clients. Whether it has been agency side, proactively running SEM and social campaigns, or tech side at digital software management startup Kenshoo facilitating demos, onboarding, training, and ongoing support, Matthew continues to forge not just relationships but partnerships with his customers.
Marketers live in a world that is creating 2.5 exabytes of data each and every day.
This provides both a challenge and an opportunity to marketers. How can they process and harness big data in faster and more innovative ways to deliver deeper insights and improved business performance?
With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day?
In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company, it could be fatal to your business.
Paid search is a proven way of delivering buyers to your website, but how do you maximise its impact, while minimising costs?
Based on Kour experience there are six steps to optimising your search engine marketing for Christmas success:
Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns.
The last click attribution model, which credits the last ad clicked before a sale or other conversion with all the value for that conversion, is still widely used to measure the contribution of advertising.
However, a recent Kenshoo study focused on Facebook advertising helps expose its weaknesses.