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Author: Nikki Gilliland

Nikki Gilliland

Why beauty brands are betting on augmented reality

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products. 

One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.

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A review of HomeHero: The energy-switching chatbot

There are a whole host of energy switching apps out there, all designed to help consumers find a cheaper tariff.

A little while ago, I explained why uSwitch is one of the very best. However, I recently came across HomeHero – a new comparison service that works via Facebook Messenger.

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farfetch

What Farfetch's 'Store of the Future' tech says about the state of luxury retail

Do you ever find yourself in desperate need of designer clobber? If so, Farfetch recently a solution for the ultimate #firstworldproblem – a super-fast delivery service for luxury fashion.

Launching in partnership with Gucci, F90 promises to hand-deliver Gucci clothes and accessories within 90 minutes, all thanks to a team of dedicated couriers. 

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10 tremendous digital marketing stats from this week

This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…

We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.

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Jumping on the bandwagon: How brands capitalised on Coachella

While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement. 

Case in point: Coachella.

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vw camper

Three ways language can affect conversion rates on travel sites

From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.

One thing that might not spring to mind is the language used by the travel brand in question.

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10 cracking digital marketing stats from this week

It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?

This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the Internet Statistics Compendium for lots more too.

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Three ways mobile is impacting the beauty industry

According to new research, beauty buyers in the UK check Instagram an average of 21 times each day. What’s more, 67% of these are said to take further action when they see an interesting post. That means clicking a link, doing more research, or you guessed it – buying a product.

Unsurprisingly, this is music to the ears of beauty brands, and the very reason why many are taking the role of mobile - alongside social - more seriously than ever before. 

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Why Instagram is the ideal platform for fitness brands

The new year might see a surge in gym memberships, but spring time is when things start to get serious.

Thanks to social media, there’s a constant stream of motivation to draw on, with a plethora of fitness and sports brands capitalising on our ongoing quests for self-improvement.

While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.

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Crocs aims to turn around fortunes with celebrity-driven campaign: Will it work?

Never has a brand of shoes been the source of such derision as Crocs. 

You know the ones. The rubbery, foam-like clogs with holes in them – usually worn by people who work on their feet all day long or laugh in the face of what’s ‘cool’. 

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Four examples of brands using educational content marketing

Education can be a powerful marketing tool for brands. Knowledge is power, after all.

Interestingly, research has shown two thirds of consumers prefer content marketing that educates and informs them about a subject or product, meaning it could be even more effective than pure entertainment.

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SME case study: How an auction house added Facebook Live to its digital strategy

A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.

In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. 

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