Author: Nikki Gilliland

Nikki Gilliland

11 impressive influencer marketing campaigns

We’ve been talking a lot about influencer marketing on the blog lately.

From common mistakes to tips on finding the right micro-influencer – it’s easy to wax lyrical about the idea. But what does successful influencer marketing really look like? 

To give you some proof that it can be an effective strategy for brands (and not just a buzzword) here are 11 campaigns that are undeniably great.

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10 sizzling digital marketing stats from this week

What better way to round off this week than with a sizzling set of digital marketing stats? Best enjoyed with an ice-cold beverage, that is, just in case you get too overheated.

This one includes news about Netflix, email marketing, social habits, and much more. You can also download the Internet Statistics Compendium for a tonne of extra facts and figures. 

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Five lessons retailers can learn from Wayfair’s Instagram channel

Wayfair, the US-based home ecommerce retailer, has enjoyed continuous growth over the past couple of years. It recently announced a 32% increase in direct retail sales year-on-year for Q1 2017. 

Another significant point of growth for Wayfair has been its presence on social media.

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sarson's

Five successful brands on YouTube: From Adidas to Sarson's vinegar

When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. 

But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. 

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A closer look at WWF’s social strategy

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. 

But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?

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Micro-influencers: How to find the right fit for your brand

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning process - how can brands ensure they find the right fit? 

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picard

How big brands coped with social media crises

You can tell a lot about someone by how they cope in a crisis.

The same goes for brands. Some rise to the challenge like a champion, coolly brushing off the possibility of any long-term damage to reputation, while others flounder in the face of public outrage – sent with their tail between their legs onto Twitter’s version of the naughty step.

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How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

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Will healthy fast-food restaurant Leon succeed in the US?

Healthy fast food chain Leon recently announced it is to expand into the US market after receiving a £25m boost in funding.

When its first store opened in London’s Carnaby Street in 2004, there was a clear gap in the market for fresh, healthy and over-the-counter food in the UK – so it’s not hard to see why Leon has since enjoyed such growth. It now has nearly 50 restaurants in locations including Brighton and Nottingham. 

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10 inspiring digital marketing stats from this week

This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror - UK election drama.

You’ll find lots more in the Internet Statistics Compendium, too. Let’s get to it.

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14 brand PR stunts that successfully created a splash

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube journey.

It was a clever PR stunt, and one that resulted in a fair bit of positive chatter on social media.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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