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Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning.
According to a recent Unilever study, sustainability issues are increasingly affecting shopping decisions, with 21% of people saying they would support brands that clearly convey sustainability aspects through their marketing and packaging.
When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact.
Thirty years later and the concept of a public telephone is probably alien to most children.
ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.
I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic.
Do you know a sponsored Instagram post when you see one?
According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.
For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and - with its latest title ‘The Spruce’ - home and décor.
It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually see the brand ditch its name for something entirely new.
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit.
Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.