Author: Nikki Gilliland

Nikki Gilliland

The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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Four ways retailers should start preparing for Black Friday in summer

According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. 

The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.

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How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. 

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Influencer marketing agency Pulse says "regulation needs to happen"

Authenticity is a key component of influencer marketing. 

Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely inflating the success of their campaigns.

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The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

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Attitudes to predictive marketing changing, but silos & skills still pose challenge

Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.

Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture. 

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bulb

Energy brand Bulb is doing great things with UX (here are five examples)

Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. 

Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.

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codeacademy form

Nine tips for optimising lead-capture forms

Just because a user arrives on a landing page doesn’t mean they are guaranteed to convert. 

When confronted with a lead-capture form – i.e. a form that asks for customer details in exchange for a service or product – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page entirely.

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The best digital marketing stats we’ve seen this week

This week’s stats round-up is a real sizzler.

It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.

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chatbot

Marketing and machine learning: From data analysis to creativity at scale

The overhype of artificial intelligence seems to have died down, replaced with a new clarity regarding its real potential. 

AI, more often machine learning, is now being widely adopted rather than merely talked about.

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How can financial brands improve clarity of copywriting?

Copywriting within the financial sector is notoriously difficult to get right. 

According to a recent study by Edelman, even the top ranked websites are failing to reach expected standards of readability. This means many websites are made up of convoluted sentences in the passive voice and overly complex language.

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Five brands infusing AR with experiential marketing

The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. 

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