Author: Oren Stern

Oren Stern
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How product-led digital advertising is evolving

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. 

There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.

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How Amazon retailers can use search & social ads to improve customer engagement

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?

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How to optimise your Amazon product ad campaigns

More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.

This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.

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