Author: Tom Whitney

Tom Whitney
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The hashtag: understand customers and remain in control

Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns.

Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag.

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