Posts tagged with Ad Sales

AOL asks editors to do marketing and ad sales

In 2007, Tim Armstrong was the head of Google's North American ad sales, making him one of the company's most important and powerful executives.

He was also very interested in local content, and disappointed by the lack of information about his hometown, helped start Patch Media, a company dedicated to building a network of local news and information.

After Armstrong became CEO of AOL in 2009, AOL purchased Patch and started funneling money into the network with plans to establish a footprint in hundreds of cities.

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Reddit's dream: I'll trade you all of these page views for all of your money

Last week, I wrote about popular user-generated news site Reddit, which, despite being owned by Conde Nast, finds itself having money problems.

To solve them, at least temporarily, it asked for donations. And it got plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member of Reddit's team also wrote, "It's given everyone involved with reddit a good kick in the pants right when we needed it."

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Small publishers: five direct ad sales tips

Being a small publisher isn't always so glamorous. One of the most difficult aspects of being one: selling ads.

Like it or not, size matters to online media buyers. That means that many small publishers with great content and quality audiences don't get the attention they deserve and have to rely on ad networks and exchanges to sell their ad inventory.

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Twitter co-founder says no to ads

twitterSpeaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.

"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us." Stone said.

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