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Posts tagged with Ad Brite

The AP gets serious about tracking content online

Newspapers are currently involved in a struggle to protect and monetize their content online. The Associated Press, especially, has been on the offensive when it comes to trying to get paid for articles online. To that end, the AP board announced a plan today to tag and track every piece of text content for the co-op and its members — and eventually photos and video.

The move could be excellent step for the AP. If they can figure out how and what to charge for licensing their content online.

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