Posts tagged with Affiliate Programmes

Affiliate marketing: how promotional methods are changing

Throughout the past six years, there has been a significant shift in the promotional methods used by affiliates to drive sales to merchants.

It is important to understand how and why this shift has occurred and ways advertisers can implement strategies to engage with all affiliate types.

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How can retailers use affiliates for customer acquisition?

New customer acquisition is a key metric for many merchants and the affiliate channel has demonstrated its ability to drive new customers at low costs.

With more online retailers interrogating the data that is available to them, affiliate networks are able to highlight the volume of new customers they are capable of delivering through their affiliate partners.

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